Values, vision and purpose

Setting a solid foundation

Values, vision and purpose play a huge role in the success of an organisation. They define what it stands for, set the tone for its culture, provide direction, inspire motivation, attract and retain talent – not a step to be missed.

Some organisations already have the solid foundations and they live and breathe their values every day, some need more help workshopping their vision so that it is concise and meaningful, others may have developed and changed, and need to revisit their purpose. People Business consultants are on hand to help you and your employees through the process wherever you are on this journey.

Values

Company values are the core beliefs and guiding principles that shape an organisation’s decisions, behaviours and interactions both internally and externally. They reflect what an organisation stands for and can be powerful motivators. As you grow and mature values may need to be reassessed. It’s important that they stay current and reflect the beliefs of your organisation.

Vision

An organisation’s vision concisely articulates where it wants to be – what its long-term goal is. It should be a source of inspiration and direction for everyone involved in the organisation.

Purpose

The purpose, or mission, of an organisation answers the question, why? It is the reason for pursuing the vision in the first place and clarifies what the organisation is trying to achieve.

What our clients say about us

Dinusha De Silva-Parker, Human Resources Director, Hansen Technologies

“When Graeme outlined the GBQ questionnaire I was an eager participant as I lead a highly diverse, experienced professional team of HR business partners spread across Europe. …I was really interested in gathering feedback through a third party so that I could learn and examine how I could adjust to enable them even more in their roles – specifically I wanted to hear their group voice on what I should keep doing, where I should adjust my approach or simply not do anymore!

There were some ‘ah ha’ moments, particularly when seeing how I had assessed myself on the scale. It was a really impactful session, so much so that we will recommend that this be used in some of our leadership teams in the future.”

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